BettingJobs are working with a leading iGaming/sportsbook operator that target the UK market amongst several others. They have their main HQ based in Gibraltar where they are planning to expand their Digital Marketing team at a rapid rate as we go into 2025. They are currently looking for a PPC Manager to join their team.Responsibilities:
Responsible for managing large-scale, high budget paid search accounts
Supporting the Head of Paid Search in overarching planning and execution of the PPC-related activity across the portfolio of brands.
Servicing the core gaming brands and aligning on their commercial PPC objectives and KPI targets (i.e. ROAS, FTD's, CPA, Conv Rates, CPC, budgets, NGR.)
Managing a team and being responsible for all PPC activity on assigned accounts, and platforms across Google Marketing platform, Google Ads, Microsoft Ads & Apple Search Ads amongst other MarTech platforms.
Reporting on PPC performance to key stakeholders in the wider business and the key brand stakeholders, identifying areas for improvement, taking learnings forward.
Supporting the brands in providing seasonal campaign coverage for Sportsbook and Casino activity.
Innovative approach in search marketing with testing, analysing and actioning.
Ensuring the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
Recruitment, training, and management of new team members.
Working with Head of Paid search to define & execute channel OKR's
Requirements:
Proven experience of hands-on PPC experience working in an agency or running PPC activities in-house.
Demonstrable ability to develop and optimise PPC accounts within a fast-paced and agile environment
Understanding of the customer acquisition journey within the iGaming PPC space
Thorough knowledge of Google Ads, Microsoft Ads, SA360 (GMP Stack), Apple Search Ads and Google Analytics.
Understanding of PPC and cross-channel tracking.
Strong analytical, reporting, and Excel skills.
Excellent written and communication skills.
Experienced in managing small to large teams
Degree in Marketing, Business, Communication, or related discipline.
Desirable: Experience with YouTube/Video and Display/Remarketing within Google
