We are B2Spin, and we're dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. Our team comprises talented professionals from around the globe, all working together to continually enhance the experiences of our players.We're not here to simply take part in the industry—we're here to revolutionize it.The RoleAs CRM Tooling Lead, you will take full ownership of our Bloomreach CRM platform, driving player engagement and retention at scale. This is a strategic and hands-on role where you'll optimize, innovate, and ensure our CRM is a true growth driver for the business.What You'll Be DoingDrive platform excellence – Be the go-to expert for Bloomreach, ensuring alignment with retention goals while building scalable CRM infrastructure.Optimize and innovate – Audit current usage, identify opportunities, and deliver a roadmap that maximizes platform capabilities.Bridge business needs with solutions – Translate stakeholder requirements into actionable tooling solutions, manage vendor relationships, and coordinate implementations.Empower teams through training – Create resources and provide support that enables stakeholders to effectively leverage CRM tools.Measure impact and drive improvement – Partner with BI to track KPIs, deliver reporting to leadership, and stay ahead of industry trends.What We're Looking ForPlatform mastery – Deep expertise with Bloomreach and proven ability to optimize complex marketing automation workflows.Strategic thinking & roadmapping – Experience translating business requirements into technical solutions and platform roadmaps that drive measurable results.Stakeholder collaboration – Strong communication skills, able to work across Product, BI, and Marketing while managing vendor relationships.Data-driven mindset – Confident with analytics, reporting, and using insights to guide optimization and decision-making.Training and enablement – Skilled in designing and delivering training programs that empower teams to use CRM tools independently.Innovation focus – Curious and proactive in adopting new CRM trends to enhance customer engagement and retention.Why You'll Love It HereDirect ownership of a platform that impacts millions of players.Freedom to innovate, optimize, and shape engagement strategy.Every improvement you make has a visible impact—better player experiences, stronger retention, measurable growth.A collaborative, supportive team that values your expertise.Autonomy in a high-growth, global environment.What Success Looks LikePlatform Excellence – Bloomreach becomes a competitive advantage with scalable architecture driving retention.Measurable Impact – Engagement rates improve, manual work decreases, and innovations enhance player experience.Trusted Expertise – You're the go-to solutions expert, consistently turning requirements into working solutions.Team Empowerment – Internal teams confidently run campaigns independently using your training and resources.Strategic Influence – Leadership leverages your insights for business decisions, keeping us ahead of competitors.Equal OpportunitiesWe hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking.
